The Complete Heat Pump Business System

Mike’s course equips heat pump contractors with practical tools to grow their business profitably. From generating leads with authentic video to converting inquiries, closing sales, and maximizing profitability on every job. Each module focuses on a crucial step in building a sustainable, customer-focused heat pump installation company ready to win in today’s market.

• Module 1: How to use simple, authentic video marketing to attract more heat pump leads, build trust with prospects, and convert viewers into customers. Includes hands-on tactics for video creation, content repurposing, lead follow-up, and use of modern marketing strategies and tactics.
• Module 2: Rapid lead response is a critical component of any growth strategy. The implementation of clear systems and best practices to increase conversion and prevent lost sales will capture profits that most businesses miss. You will receive actionable approaches for automating communication, qualifying buyers, and consistent follow-up strategies that turn prospects into loyal customers.
• Module 3: Mike shares his proven, repeatable 7-step process for in-home heat pump sales, helping contractors assess customer needs and deliver personalized solutions. Leverages surveys, AI-driven tools, and case studies to close more profitable sales and improve customer satisfaction.
• Module 4: Demystifies and clarifies financial concepts like gross margin, markup, and labor rates to set profitable prices and boost gross profit per hour for jobs. Highlights the benefits of ductless heat pumps, real-world job costing examples, and strategies to optimize margins and build a scalable price book.