If you are responsible for growing ductless revenues at your HVAC distribution company, this training will help your dealers grow their ductless business and their ductless brand.
MODULE 1: Here’s How Video Gets Heat Pump Customers Calling You (8:30-10:00 AM)
I tripled my leads in 90 days with this exact system. No joke.
• Why do your current videos get ZERO results (and it’s not what you think)
• The 3 video types that make the phone ring – I’ll show you examples
• How to be confident on camera even if you hate it (I used to hate it too)
• Equipment that works – not the expensive garbage they’re trying to sell you
• My “content multiplication” trick: 1 video becomes 15 posts without killing yourself
• AI tools that find customers ready to buy RIGHT NOW (not tire-kickers)
• Follow-up that turns viewers into $10K+ jobs automatically
What We’re Doing: You’re making your first real video script that gets results
MODULE 2: Get ‘Em While They’re Hot: Turning Leads into Loyal Heat Pump Customers (10:15-11:45 AM)
Speed wins. Period. I’ll show you exactly how to be first.
• Response reality check – you’re losing deals every hour you wait
• Setting up systems so you NEVER miss a hot lead again
• Customer journey fixes that plug the holes in your bucket
• Scripts that close deals, not bore people to death
• Text templates that get 70% response (I use these every day)
• Automated follow-up that works while you’re installing jobs
• Building a referral machine that feeds you leads monthly
• Getting your whole crew to talk heat pumps like pros
What We’re Doing: Fixing the gaps where you’re bleeding leads right now.
MODULE 3: From Estimator to Solution Designer: Transforming Your Heat Pump Sales Process (12:30-3:00 PM)
32 years of mistakes and breakthroughs boiled down to 7 steps that work.
• Why do your current videos get ZERO results (and it’s not what you think)
• The 3 video types that make the phone ring – I’ll show you examples
• How to be confident on camera even if you hate it (I used to hate it too)
• Equipment that works – not the expensive garbage they’re trying to sell you
• My “content multiplication” trick: 1 video becomes 15 posts without killing yourself
• AI tools that find customers ready to buy RIGHT NOW (not tire-kickers)
• Follow-up that turns viewers into $10K+ jobs automatically
What We’re Doing: Practice my 7-step system on real scenarios until you own it.
MODULE 4: The Margin Master: How I Built Real Wealth Through Heat Pump Installations (3:15-4:30 PM)
The margin mistakes that kept me poor for years – and how I fixed them.
• Stop confusing markup and margin (this cost me thousands early on)
• What does your techs REALLY cost you (it’s way more than their hourly rate)
• Hidden costs that are killing your profits right now.
• Which jobs make money per hour and which ones don’t
• Price book that builds wealth, not just pays bills
• Beat low ballers without racing to the bottom
• Material costs that drain profits
• Efficiency numbers that separate good from great ones
• Upselling that took an average from $7K – $12K
• When to walk away from jobs (its ok to say no)
What We’re Doing: Calculate your real costs and build pricing that pay.
Your Action Plan and Questions
Walking Out Today: Clear plan of exactly what to do Monday morning.
Week 1: First video posted, response system goes live, sales process improved.
30 Days: Automated content, sub-30-minute response times, higher close rates
90 Days: 3x the leads, better margins, real business growth you can measure.