Look, I’m not going to waste your time with theory and fluff.
This training day is for heat pump contractors who are tired of watching the competition eat their lunch while they’re working their tails off for scraps.
I spent 32 years making every mistake in the book – chasing the wrong customers, pricing jobs that barely paid for my truck payment, and watching leads go cold because I didn’t know what I was doing. I fixed it all, and now I’m going to save you from learning it the hard way.
Your competition is posting videos. Most of them suck. Yours are about to dominate. I’ll show you exactly how to create content that brings in real buyers, not tire-kickers asking for free education.
MODULE 1: Here’s How Video Gets Heat Pump Customers Calling You (8:30-10:00 AM)
I tripled my leads in 90 days with this exact system. No joke.
• Why do your current videos get ZERO results (and it’s not what you think)
• The 3 video types that make the phone ring – I’ll show you examples
• How to be confident on camera even if you hate it (I used to hate it too)
• Equipment that works – not the expensive garbage they’re trying to sell you
• My “content multiplication” trick: 1 video becomes 15 posts without killing yourself
• AI tools that find customers ready to buy RIGHT NOW (not tire-kickers)
• Follow-up that turns viewers into $10K+ jobs automatically
What We’re Doing: You’re making your first real video script that gets results
Getting leads is one thing. Turning them into jobs that pay is another. Most contractors lose half their opportunities in the follow-up. We’re fixing that today so money stops slipping through your fingers.
MODULE 2: Get ‘Em While They’re Hot: Turning Leads into Loyal Heat Pump Customers (10:15-11:45 AM)
Speed wins. Period. I’ll show you exactly how to be first.
• Response reality check – you’re losing deals every hour you wait
• Setting up systems so you NEVER miss a hot lead again
• Customer journey fixes that plug the holes in your bucket
• Scripts that close deals, not bore people to death
• Text templates that get 70% response (I use these every day)
• Automated follow-up that works while you’re installing jobs
• Building a referral machine that feeds you leads monthly
• Getting your whole crew to talk heat pumps like pros
What We’re Doing: Fixing the gaps where you’re bleeding leads right now.
Stop showing up with a clipboard and a price. Start showing up like the expert you are. This is where you learn to sell solutions that customers WANT to buy at prices that actually make you money.
MODULE 3: From Estimator to Solution Designer: Transforming Your Heat Pump Sales Process (12:30-3:00 PM)
32 years of mistakes and breakthroughs boiled down to 7 steps that work.
• Why do your current videos get ZERO results (and it’s not what you think)
• The 3 video types that make the phone ring – I’ll show you examples
• How to be confident on camera even if you hate it (I used to hate it too)
• Equipment that works – not the expensive garbage they’re trying to sell you
• My “content multiplication” trick: 1 video becomes 15 posts without killing yourself
• AI tools that find customers ready to buy RIGHT NOW (not tire-kickers)
• Follow-up that turns viewers into $10K+ jobs automatically
What We’re Doing: Practice my 7-step system on real scenarios until you own it.
You can be busy and broke, or you can be profitable. The difference is knowing your real numbers and pricing like a business owner, not a technician. This session shows you exactly how to build actual wealth.
MODULE 4: The Margin Master: How I Built Real Wealth Through Heat Pump Installations (3:15-4:30 PM)
The margin mistakes that kept me poor for years – and how I fixed them.
• Stop confusing markup and margin (this cost me thousands early on)
• What does your techs REALLY cost you (it’s way more than their hourly rate)
• Hidden costs that are killing your profits right now.
• Which jobs make money per hour and which ones don’t
• Price book that builds wealth, not just pays bills
• Beat low ballers without racing to the bottom
• Material costs that drain profits
• Efficiency numbers that separate good from great ones
• Upselling that took an average from $7K – $12K
• When to walk away from jobs (its ok to say no)
What We’re Doing: Calculate your real costs and build pricing that pay.